Brand:
When winemaker Gianluca Mirelli contemplated a new product, he sought inspiration by visiting his friends' house on Ischia. There, he spent a delightful summer. Every evening, as dusk approached, his four-year-old niece, Annie, would grab his hand and lead him towards the beach, passing numerous cafes and shops. Her destination was always the gelateria owned by a charming local family. However, ice cream was of little interest to her. Annie always asked Gianluca to buy her homemade lemonade.
Gianluca, having not tasted anything like it for a long time, was struck with an idea. He acquired the recipes for Annie's favorite lemonades and created a new brand within his company to produce lemonades with the flavor of a fresh Italian evening and important moments that resurface in memory, thanks to the familiar taste.
Task:
My task was to create a logo and design for the metal can of the lemonades. The beverage needed to evoke an atmosphere of brightness, summer, pleasantness, and memorability.
When winemaker Gianluca Mirelli contemplated a new product, he sought inspiration by visiting his friends' house on Ischia. There, he spent a delightful summer. Every evening, as dusk approached, his four-year-old niece, Annie, would grab his hand and lead him towards the beach, passing numerous cafes and shops. Her destination was always the gelateria owned by a charming local family. However, ice cream was of little interest to her. Annie always asked Gianluca to buy her homemade lemonade.
Gianluca, having not tasted anything like it for a long time, was struck with an idea. He acquired the recipes for Annie's favorite lemonades and created a new brand within his company to produce lemonades with the flavor of a fresh Italian evening and important moments that resurface in memory, thanks to the familiar taste.
Task:
My task was to create a logo and design for the metal can of the lemonades. The beverage needed to evoke an atmosphere of brightness, summer, pleasantness, and memorability.
